Loverboy
Loverboy is a alcoholic beverage brand, specializing in hard seltzers and canned cocktails.
What is it?
Who was I?
I worked in a group alongside Jacob Conda, Chloe O’Hallaron, Noelle Clark, Cisy Fang and Amanda Hampton.
Deliverables for our Loverboy Ad Campaign, focusing on the beverages’ lowkey nature and the variety of times it can be enjoyed.
What are these?
Photoshop, Illustrator and Lightroom,
Using what?
Print (Posters)
Objective
Explicitly show the diverse flavors Loverboy has to offer.
Execution
Show each drink, in its respective glass, in its own unique location, accentuating the variety and versatility of Loverboy’s drinks.
Objective
Out-of-Home
Depict a relatable scenario, with a steamy bit of copy.
Execution
Depict a typical urban dinner making scenario to show how easily Loverboy can be enjoyed in daily life.
Social Media (Instagram)
Objective
Grab attention of Loverboy fans using various social media methods.
Execution
Utilizing trends, emojis, and lively captions to promote relatability between Loverboy and its viewers.
